Proj410 Case Study 3

 

PROJ410 – Case Study 2

Company Background:

ABC Maretin! Services is t"e com#any t"at #rovide t"eir c$ients a com#$ete suite o% maretin! and e&commerce so$utions t"at "e$# t"em to 'in ne' customers( retain t"eir c$iente$e and a$so "e$# t"em deve$o#t"eir maretin! services and strate!y) ABC Maretin! Services desi!ns and mana!es t"ousands o% c$ient e&commerce 'e*sites '"ic" "e$# im#$ement customer maretin! tar!etin! and se!mentation strate!ies toincrease and measure t"e revenue #otentia$ in every customer interaction+se!ment) ABC Maretin!Services, customer -nnovation so$utions are s#eci%ica$$y tai$ored to im#rove eac" customer,s end&to&ende.#erience( "e$#in! to *ui$d *rand $oya$ty and drive t"e "i!"est $eve$s o% satis%action across a$$ customers)/"e com#any "as 'ide ran!e o% customers s#read a$$ over t"e !$o*e and "as *een in t"e maretin! services *usiness %or 20 years no') /"e com#any "as anot"er division t"at s#ecia$ies in t"e ca$$ centre and re$atedcustomer interaction services) /"e com#any "as e.#anded its o#erations over t"e $ast %e' years and "assevera$ de#artments 'it"in t"e com#any to tae care o% various %unctions suc" as o#erations ecommerceso$utions deve$o#ment and mana!ement( sa$es 3 maretin!( administrations( -n%ormation tec"no$o!y(uman Resources( 5e!a$( Customer Services( Procurement and Purc"asin!( 6inance and accounts(Business Strate!y( distri*utions and $o!istics and ead O%%ice)

Business processes to outsource

ABC Maretin! Services is t"inin! o% %ocussin! on t"eir core *usiness and outsource t"eir ot"er non&core *usinesses) 6or t"is( it 'ent t"rou!" t"e due di$i!ence o% cate!oriin! t"e core and non&core %unctions'it"in t"e com#any) Core %unctions t"at 'ere identi%ied are7

O#erations

Sa$es and Maretin!

-n%ormation /ec"no$o!y

6inance and accounts

Business Strate!y

uman Resources

Procurement and Purc"asin!

ead O%%ice o#erations 8on&Core %unctions t"at 'ere identi%ied *y t"e mana!ement are7

Case Study - Salesforce.Com: Cloud Services Go Mainstream

1945 WordsDec 25th, 20128 Pages

Case Study - Salesforce.Com: Cloud Services Go Mainstream
Salesforce.com, one of the most disruptive technology companies of the past few years, has single-handedly shaken up the software industry with its innovative business model and resounding success. Salesforce provides customer relationship management (CRM) and other application software solutions in the form of software as a service leased over the Internet, as opposed to software bought and installed on machines locally.
The company was founded in 1999 by former Oracle executive Marc Benioff, and has since grown to over 3,900 employees, 82,400 corporate customers, and 2.1 million subscribers. It earned $1.3 billion in revenue in 2009, making it one of the top 50 software…show more content…

Thus far, Salesforce has experienced only one security breach. In November 2007, a Salesforce employee was tricked into divulging his corporate password to scammers, exposing Salesforce’s customer list. Salesforce clients were subjected to a barrage of highly targeted scams and hacking attempts that appeared authentic. Although this incident raised a red flag, many customers reported that Salesforce’s handling of the situation was satisfactory. All of Salesforce’s major customers regularly send auditors to Salesforce to check security.
Another challenge for Salesforce is to expand its business model into other areas. Salesforce is currently used mostly by sales staff needing to keep track of leads and customer lists. One way the company is trying to provide additional functionality is through a partnership with Google and more specifically Google Apps. Salesforce is combining its services with Gmail, Google Docs, Google Talk, and Google
Calendar to allow its customers to accomplish more tasks via the Web. Salesforce and Google both hope that their
Salesforce.com for Google Apps initiative will galvanize further growth in on-demand software.
Salesforce has also partnered with Apple to distribute its applications for use on the iPhone. The company hopes that it can tap into the large market of iPhone users, pitching the ability to use Salesforce applications any time,

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