Amazon Case Study Workshop India

In this section authors from a wide variety of business schools talk about their writing and teaching experiences. Their comments offer you a unique insight into the case development process and their aims in writing the case. Some of these case profiles include a video clip of the author(s) discussing the learning objectives of their case.

Can my case be featured?

Find out more about having your case featured on www.thecasecentre.org and in Connect

Ethics and Social Responsibility

Arunachalam Muruganantham, A Social Entrepreneur Innovating in a Woman’s World
Doris Rajakumari John
Amity Research Centers
Featured in November 2016
Betapharm: Be Different or Die
André Habisch and Stephan Kaiser
Katholische Universitat Eichstatt-Ingolstadt
Petra Kinzel
betapharm Arzneimittel GmbH
Nigel Roome
Solvay Business School
Featured in December 2007
Breaking the Code of Silence
Syeda Maseeha Qumer, Debapratim Purkayastha and Vijaya Narapareddy
IBS Center for Management Research
Featured in March 2018
British Petroleum: From Texas City to the Gulf of Mexico and Beyond
Torben Andersen and Christine Bang Andersen
Copenhagen Business School
Featured in March 2018
Coke in Kerala - case series
Terry Halbert
Temple University
Featured in October 2006
CSR and the Tobacco Industry: A Contradiction in Terms?
Susan Schneider and Anca Pintilii
GSEM Geneva School of Economics and Management
Featured in February 2015
CULT Girl: Responsible Management and Self-Management of Subjectivity at Work
Rasmus Johnsen and Navid Baharlooie,
Copenhagen Business School
Featured in June 2015
Defining the Purpose for Borussia Dortmund GmbH & Co. KGaA
Urs Müller, Ulrich Linnhoff and Bernhard Pellens
ESMT European School of Management and Technology
Featured in April 2013
ENEL: CSR and Performance Measurement (A) & (B)
Anna Pistoni and Lucrezia Songini
SDA Bocconi
Featured in December 2007
Goldlake/Eurocantera Honduras
Sinan Erzurumlu and Marty Anderson
Babson College
Assheton L. Stewart Carter
Goldlake Group
Featured in April 2014
IKEA in Russia: Ethical Dilemmas
G. V. Muralidhara and Namratha V. Prasad
ICFAI Business School (IBS)
Featured in February 2016
Kirat Housing Development Society
Alvaro Sandroni and Farhad Aspy Fatakia
Kellogg School of Management
Featured in March 2018
The Hong Kong-Macau-Zhuhai Bridge Proposal
Howard Huscock
John F Kennedy School of Government, Harvard University
Featured in summer 2005
innocent Drinks: Values and Value
Robert Brown and David Grayson
Cranfield University
Featured in December 2007
Max Foundation: Saving Children's Lives Through Business Model Innovation
Luk Van Wassenhove and Martijn Thierry
INSEAD
Featured in October 2011
McDonald’s: Corporate Social Responsibility Challenge 
Magdalena Öberseder, Elisabeth Götze, Anna-Maria Saupper and Christian Wilhelmer
WU Wirtschaftsuniversität Wien
Featured in September 2014
Media Development Loan Fund (A) & (B)
Swee Sum Lam and Gabriel Henry Jacob,
Asia Centre for Social Entrepreneurship and Philanthropy, NUS
Featured in April 2015
Microsoft Bringing Technology to the Aging Population
Maurizio Zollo and Robert Crawford
SDA Bocconi
Featured in December 2007
Norsk Hydro ASA: Sustainable PVC at Hydro Polymers?
N. Craig Smith and Josephine Brennan
INSEAD
Featured in December 2007
Robert Goodwin: Accelerating Social Impact at Mattel
Marianne Szymanski and Megan Strawther
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies
Featured in September 2017
Sustainability as Opportunity: Unilever's Sustainable Living Plan 
Joanne Lawrence, Andreas Rasche and Kevina Kenny
Hult Publishing
Featured in March 2018
The Black Rhino 
Trisha Bailey, Sierra Cook, Jared D Harris, R Edward Freeman and Jenny Mead
Darden Business Publishing
Featured in September 2012
Through the Eyes of a Whistle-Blower  
Adam Waytz and Vasilia Kilibarda
Kellogg School of Management
Featured in January 2016
Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A) & (B)
N. Craig Smith and Robert Crawford
INSEAD
Featured in December 2007
Vodafone in Egypt: National Crises and their Implications for Multinational Corporations (A) & (B)
Urs Müller and Shirish Pandit
ESMT European School of Management and Technology
Featured in April 2014

Human Resource Management / Organisational Behaviour

Corporate Entrepreneurship and Innovation at Google, Inc.
Debapratim Purkayastha and Adapa Srinivasa Rao
ICFAI Business School (IBS)
Featured in February 2015
Deborah Jamieson and the University College London Hospitals
Julie Battilana, Anne-Marie Cagna, Thomas D'Aunno and Mattia Gilmartin
INSEAD
Featured in May 2007
Fighting an Invisible Crime: Protecting Girls in Guatemala  
Sara Hurtarte and Tim O’Loughlin
Carnegie Mellon University Australia
Featured in January 2016
Firing a Hero? and It’s Bank Policy! 
Debapratim Purkayastha and Sid Ghosh
ICFAI Business School (IBS)
Featured in June 2015
Jordan Cohen at pfizerWorks: Building the Office of the Future 
Paddy Miller and Thomas Wedell-Wedellsborg
IESE Business School
Featured in April 2011
K2: Against All Odds
Elmar Kutsch
Cranfield University School of Management, UK
Markus Hällgren
Umeå School of Business and Economics, Umeå University, Sweden
Featured in January 2014
Paul McGinley – Leading a Multinational Team of Individuals
Lisa Duke and Randall Peterson
London Business School
Featured in November 2017

The Acquisition Experiences of KazOil
Dana B Minbaeva and Maral Muratbekova-Touron
Copenhagen Business School
Featured in April 2017

Tony Hsieh at Zappos: Structure, Culture and Radical Change
Noah Askin, Gianpiero Petriglieri and Joanna Lockard
INSEAD
Featured in March 2018

Turn The Ship Around! (A)
Jan Hagen and David Marquet

ESMT European School of Management & Technology GmbH
Featured in June 2017

Leading Change at Michelin’s Shanghai Factory (A) & (B)
Jean Lee and Rebecca Chung
CEIBS
Featured in June 2014
Novo Nordisk A/S - Integrating Sustainability into Business Practice
Mette Morsing
Copenhagen Business School
Dennis Oswald
London Business School
Featured in December 2007
Ricardo Semler: A Revolutionary Model of Leadership
William W. Maddux, Roderick I. Swaab and Elin Williams, INSEAD
Betania Tanure, BTA/Pontificia Universidade Católica de Minas Gerais (PUCMG)
Featured in February 2016
Samsung’s European Innovation Team 
Paddy Miller and Thomas Wedell-Wedellsborg,
IESE Business School
Featured in April 2015
The Turnaround Man (A & B) and Harris Roberts (A, B & C)
Herminia Ibarra and Mark Hunter
INSEAD, France
Featured in August 2008

Marketing

AccorHotels and the Digital Transformation: Enriching Experiences Through Content Strategies Along the Customer Journey  
David Dubois, Inyoung Chae, Joerg Niessing and Jean Wee
INSEAD
Featured in March 2018
Airbnb: What's Next?  
Mario Capizzani,Tommy Kim and Stefan Obersriebnig
IESE Business School
Featured in June 2016
Asahi Beer Enters the Russian Market 
Sergei Starov and Igor Gladkikh
Graduate School of Management
Ken Matsuno
Babson College
Featured in March 2012
Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Stefan Stremersch and Silvia Bellezza
IESE Business School
Featured in June 2010

City Lodge Hotel Group: Redefining Segments and Brands
Yvonne Saini and Amanda Bowen
Wits Business School - University of the Witwatersrand
Featured in April 2017

Coca-Cola Spain: Branding 2.0 
Julián Villanueva, Guillermo Armelini and Julie Michelle Ziskind
IESE Business School
Featured in January 2013
Destination Frankfurt - Redefining Germany's Financial Capital
Lauren Ugur
International School of Management
Featured in June 2017
Domestic Arcade, Inc. and the Release of Wayne Reynolds's Offsides IV 
Leslie MacKrell and Eric Pliner
Zicklin School of Business, Baruch College
This case is part of the Reaching Out MBA LGBT Case Collection
Featured in March 2011
Ford Motor Company in India: Developing the Ford Figo 
Debapratim Purkayastha and R Muthukumar
IBS Center for Management Research
Featured in January 2013
Futbol Club Barcelona  
Anita Elberse
Harvard Business School
Featured in November 2015
GE Healthcare India (A), (B) and (C)
Wolfgang Ulaga and Athanasios Kondis
IMD
Featured in February 2016
Kate Spade New York: Will Expansion Deepen or Dilute the Brand?
Eva Ascarza and Keith Wilcox
Columbia University
Featured in April 2016

L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Haiyang Yang, Johns Hopkins Carey Business School
Pierre Chandon, INSEAD
Featured in February 2016

Magic Water Saver: Driving Sustainability at the Bottom of the Pyramid
Shilpa Madan, Nanyang Technological University
Sanjaya Singh Gaur, Sunway University
Featured in April 2016
Michel et Augustin Cookies: Culinary Adventures Competing Against Food Industry Giants 
Hernán Bruno and Hilke Plassman
INSEAD
Featured in April 2014
Michelin Fleet Solutions: From Selling Tires to Selling Kilometers
Chloé Renault, Frédéric Dalsace and Wolfgang Ulaga
HEC Paris
Featured in February 2015
Molson Canada: Social Media Marketing 
Deborah Compeau and Israr Qureshi
Ivey Publishing
Featured in September 2012
Pricing the EpiPen: This is Going to Sting
Thomas J Steenburgh
Darden Business Publishing
Featured in January 2017
Red Bull: The Anti-Brand Brand
Nirmalya Kumar, Sophie Linguri and Nader Tavassoli
London Business School
Featured in May 2006
Reinventing Officer’s Choice Whisky: Spoiled for Choice
Tanuka Ghoshal, Geetika Shah and Arun Pereira
Indian School of Business
Featured in January 2018

Amazon is the world's largest online retailer, selling everything from books to shampoo, and lots of people want to work there.

We looked through Glassdoor's massive index of user-submitted interview questions for prospective employees to find the most thought-provoking ones asked at Amazon.

How would you answer?

1. "Who was your most difficult customer?"

2. "How would you introduce AWS in an elevator pitch?"

3. "What is the worst mistake you ever made?"

4. "If your direct manager was instructing you to do something you disagreed with, how would you handle it?"

5. "Describe what Human Resource means to you."

6. "What is the angle between the hour hand and minute hand in an analog clock?"

7. "How do you detect whether or not a word is a palindrome?"

8. "Do you know our CEO? How do you pronounce his name?"

9. "Here's a string with numbers from 1-250 in random order, but it's missing one number. How will you find the missed number?"

10. "Are you willing to work on your feet for ten hours, four days a week?"

11. "Do you think you'll reach a point where you storm off the floor and never return?"

12. "Would you tell on a employee for stealing?"

13. "How would you solve problems if you were from Mars?"

14. "How do you persuade people?"

15. "Describe what happens in your browser as soon as you hit enter after writing a URL in the address bar."

16. "Tell the story of the last time you had to apologize to someone."

17. "Walk me through how Amazon Kindle books would be priced."

18. "What would you do if you saw someone being unsafe at work?"

19. "What would you do if somehow you misdirected 10,000 units of something?"

20. "How would you improve Amazon's website?"

21. "You have 30 people working under you with 2 working indirect. Each employee can do 150 units/hour. Each work day has two 15 min breaks and one 30 min lunch. In a 5 day work week, how many total units can you complete?"

22. "What is the most difficult situation you have ever faced in your life? How did you handle it?"

23. "How would you tell a customer what Wi-Fi is?"

24. "You are Amazon and Samsung offers you 10,000 Samsung Galaxy S3s at a 34% discount. Is that a good deal?"

25. "Design an online payment system."

26. "Give me an example of a time when you were 75% of the way through a project, and you had to pivot strategy--how were you able to make that into a success story?"

27. "Should we sell private label cleaning products?"

28. "What would you do if you found out that your closest friend at work was stealing?"

29. "Which Amazon leadership principle do you resonate most with?"

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